He never saw it coming. He was a well recognized estate agent and he was doing well. But slowly a fresh skilled and self-reliant real estate agent, who worked from home, eroded his source of revenue. This new real estate agent committed all his energy to a specific neighborhood and started building relationships with through the people will list their homes with him.
The new agent was patient, he regularly attend pertinent estate agent training, he offered helpful information frequently to people in his listing area, he knew the right way to blog; he understood the process to integrate technology with that ability of building trust.
On the other hand Murphy is the traditional estate agent who will either adapt or get sidelined by these new expert real estate agents. Because the new real estate agent's training and use of technology will guarantee that this new agent builds trust with many potential sellers and buyers with very little effort.
These new trained estate agents need nothing other than a laptop, an internet connection, existing free communications-, blog tools and this guts to create relationships that may make an impact on their listing area.
This opportunity is ideal for those who want to penetrate the market early. Google indicates we now have in excess of 20 million "estate agent blog" pages in the world but in South Africa, as an example, you can find only 219 pages. The look for "Real Estate Newsletter" indicates that there are nearly 1,000,000 pages that cover this topic, but only 139 pages covering it in South Africa. This indicates a entity this idea to complete a real estate blog is well established but having a geographical area this opportunity begs to be taken.
But before you attend any real estate training to become a community blogger beware; I believe that there will be just one newsletter per suburb or listing area and this real estate agent who gets established first providing quality information will dominate this suburb in the future.
In addition to this available opportunity this other excellent news is that almost all of these real estate blog technology is cost effective, even those integrated newsletter technology, that may broadcast this news for their readers, is free.
Real-estate-training and blog tips:
1) The suburb's people (listing area) will not join this blog because it exists. This blogging real estate must phone and invite property owners to subscribe to this blog.
2) A blog without an integrated broadcasting tool is absolutely not worth that effort.
3) Provide those blog readers with short, regular and important news on property issues associated with those listing area.
4) Blog regularly but never overwhelms those readers with news.
5) Start a blog-newsletter before those opposition starts one.
6) Concentrate on pre-selling. Therefore deal with building relationships and not on selling. You'll sell after they trust you.
Many traditional real estate agents are trained to waste money on pamphlets asking for listings. Unfortunately hardly any homeowners are in this market to sell their home today, being this pamphlet drop day.
This traditional real estate marketing is focused on the selling. The new idea is always to rather focus attention on getting homeowners to subscribe for a real estate newsletter. After which utilize it to build trust over time. This will likely make the estate agent the expert in the suburb and the first choice when a home is listed. Start communications today.
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